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WALC Advertising Policy
Since a primary objective of We’re Active Licking County is to provide
reliable health information to the public, we only
accept advertising and sponsorship under strict
guidelines.
We, therefore, maintain the right to refuse any
advertisement or sponsorship that we believe is
incompatible
with our mission.
The Licking County Health Department (LCHD) maintains the WALC (www.lcwalc.org) website, and enforces
a distinct separation between advertising content and
editorial content.
All advertising content on the WCA website and
within other publications are clearly labeled as an
advertisement.
Sponsored areas of the site are labeled as such
and the sponsoring organizations are identified.
The presence of an ad on our website or in any of our online or printed
publications does not imply endorsement of the
advertised company or product. Advertisers and sponsors
must not suggest that WALC or LCHD has endorsed a
product.
The LCHD reserves the right to reject, cancel or remove at any time any
advertisement from the WALC website for any reason.
In such a case, LCHD will provide prompt notice
to the advertiser, together with an explanation. LCHD
also reserves the right to determine the appropriate
placement of the advertisement on the website.
In addition, the following advertising and sponsorship criteria must be
met before WALC and LCHD will allow a company to
advertise on or sponsor our website, newsletters, events
and programs:
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No advertisements related to the following are
accepted on the WALC website or on any of our
publications: alcohol, tobacco products, firearms,
fireworks, pornography, sweepstakes, gambling and
politics.
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Advertising is not targeted to individual users but
may be placed on the website or in our publications
adjacent to content related to advertiser or sponsor
interest.
·
An advertisement must not make a health claim for
its product that is not clearly substantiated.
Advertisers may be required to submit supporting
documentation to substantiate claims.
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The LCHD retains the right for final approval of all
sponsor and product messages, banners and advertising
copy that are directly linked or adjacent to content.
This includes verification of advertisement content and
placement before going "live."
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No unsolicited commercial messages are allowed.
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Collecting and selling of mailing lists without the
users' expressed permission is not allowed.
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The full rules for any market research or promotion
must be displayed or linked.
These guidelines are intended to provide general guidance. They are not
inclusive or exhaustive and are subject to change at the
discretion of LCHD and WALC at any time.
If you are interested
in supporting the WALC project by donating funds,
promotional items and incentives, or volunteering,
please call Joe Ebel at (740) 349-6535.
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